Top 5 Social Networking Apps in New Zealand - Q1 2024

During the first quarter of 2024, the top 5 social networking apps in New Zealand showcased distinct performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at how these apps fared:

Threads demonstrated a fluctuating pattern in weekly downloads, peaking at approximately 13K in mid-March. Active users saw a steady increase, starting from around 80K in early January and reaching over 130K by the end of March.

WhatsApp Messenger maintained a consistent performance with weekly downloads ranging between 7K to 12K. The app's active users were robust, starting at 1.6M and slightly varying throughout the quarter, finishing strong at around 1.65M.

Facebook showed a stable download trend, with a notable increase in early March reaching approximately 14K. Revenue was consistent, hovering around $6K per week. Active users remained steady, averaging around 3.36M throughout the quarter.

Messenger experienced a significant rise in weekly downloads, spiking to about 22K in mid-March. Revenue remained modest, averaging around $300 per week. Active users had a slight dip towards the end of the quarter, starting at 3.2M and ending at approximately 3.17M.

Discord - Talk, Play, Hang Out saw a consistent weekly download rate, averaging around 4K to 5K. Revenue peaked at around $7.2K in mid-February. Active users increased steadily from 390K in early January to nearly 480K by the end of March.

These insights are derived from data provided by Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.